Welcome to AmarilloExactly what you hope for, and MORE than you expect.

Amarillo is exactly what you hope for – and totally not what you expect – all at the same time. Classic Texas. You expect the cowboy boots, the wide open spaces, and the honest, friendly faces. Take a closer look and you’ll also find state-of-the-art meeting facilities, breathtaking vistas at Palo Duro Canyon, and a vibrant arts scene that boasts more arts offerings per capita than any other US city.

Located along the iconic Route 66 at the crossroads of America, Amarillo is perfectly positioned to host your next meeting. With more than 6,000 hotel rooms and the recently renovated Rick Husband Amarillo International Airport (serviced by American, Southwest, and United), Amarillo has the space, accessibility, and affordability to accommodate any group. Intrigued? Read on.

Venues

Flexible • AffordableMeeting Venues

Amarillo Civic Center Complex

Amarillo Civic Center Complex is one of the best, most versatile convention facilities among similarly-sized cities. It can host conventions, meetings, concerts, and a variety of special events and sports including hockey, arena football, gymnastics and more! The Complex covers more than 410,000 square feet with a variety of facilities, which include: Cal Farley Coliseum, two exhibit halls, Heritage Ballroom, Auditorium, Grand Plaza and several other multi-purpose rooms. The newest addition to the Complex is the stunning Amarillo Globe-News Center for the Performing Arts, a 1,300 seat, world-class facility with near-perfect acoustics. It is home to the Amarillo Symphony, Amarillo Opera, and Lone Star Ballet, as well as a variety of other special concerts and events. Scroll down for more venues...

Amarillo National Center

Tri-State Expo

The Tri-State Exposition fairgrounds and events complex offers an array of facilities, including barns, arenas and exhibit buildings. The highlight facility is Amarillo National Center which – at more than 158,000 square feet – features 5,000 permanent seats and a multi-purpose dirt floor, plus a private club, PA system, dressing rooms, bucking chutes and vendor space. Combine that with onsite pavilions and ancillary arenas and you can see why this facility is an equestrian, livestock, and rodeo hot spot! View a facility map or take a 360 degree tour of the ANC arena, pavilions, and ancillary areas.

Starlight Ranch

For a truly remarkable event look no further than The Big Texan’s new Starlight Ranch. This 20 acre ranch features multiple indoor and outdoor pavilions that can accommodate a Texas-sized gathering of 800 or an intimate party of 12. From corporate events to private or family events, our dedicated staff will craft an experience perfectly unique to Texas, expertly designed just for you.

The Mack Dick Pavilion at Palo Duro Canyon State Park

With a majestic view of the Palo Duro Canyon, the new Mack Dick Group Pavilion is the perfect setting for weddings, family reunions and meetings of any kind. It seats 169 people and has a full size commercial grade kitchen.

Things to Do

Kwahadi Dancers

Museums

Amarillo's variety of museums celebrate the city's Western heritage, art and sport, as well as offering rentable space for groups. The only museum in the Texas Panhandle dedicated solely to the visual arts, the Amarillo Museum of Art welcomes groups to gather amongst its renowned Asian art collection, as well as its American and European works.

The Kwahadi Museum of the American Indian provides a glimpse into the cultures of the people of the Pueblos through its art and artifacts, as well as regular performances by the Kwahadi dancers. Its indoor and outdoor activity areas, as well as beautiful grounds, provide a fantastic landscape for private events.

The American Quarter Horse Hall of Fame Museum showcases the history and modern activities of the American Quarter Horse, as well as offering space rentals in its Grand Hall, theater/club room and gallery/classroom.

Finally, situated a 20-minute drive outside of Amarillo, the Panhandle-Plains Historical Museum showcases Western and Panhandle history dating from the dinosaurs. The largest history museum in Texas, the Panhandle-Plains Historical Museum offers special event space in several large venues, including its 4,325-square-foot Pioneer Hall, 4,644-square-foot Derrick Room and 1,894-square-foot Hazlewood Lecture Hall.

Discover more amazing Amarillo museums here.

Outdoor Adventures

With rolling grassy hills and surprising red-rock canyons in close proximity to the city center, Amarillo is an outdoor enthusiast’s paradise. The picturesque Palo Duro Canyon State Park welcomes visitors to take in the 120-mile long, 800-foot-deep Palo Duro Canyon, often dubbed the “Grand Canyon of Texas,” as well as camp, ride horses, picnic and hike or bike along 30 miles of marked trails. Thrill-seekers can zipline the canyon with Palo Duro Adventure Park and Zip Line. The park's Pioneer Amphitheater is home to TEXAS, an outdoor musical drama and the state's official play, which runs throughout the summer months. The internationally famous musical draws thousands each year. Palo Duro Canyon State Park offers private event spaces at its Lone Star Interpretive Theater and Mack Dick Group Pavilion, among others.

See the canyon as cowboys and Native Americans did, on horseback with outfitters like Old West Stables or Palo Duro Riding Stables. In addition to riding, the folks at Cowgirls and Cowboys in the West also offer chuck wagons meals with delicious food and cowboy entertainment. Looking for something new? In addition to offering horse racing, wagon rides, and team roping, River Breaks Ranch lets groups take aim with sporting clays, a shooting sport often described as golf with a shotgun.

Just a few minutes from downtown Amarillo, Wildcat Bluff Nature Center offers a slower pace, featuring more than 600 acres of rolling grasslands threaded with nature trails, providing a sense of isolation and tranquility.

Find a full list of outdoor offerings here.

Dining

We are primarily known for our steaks and barbeque, but with more than 400 restaurants, we can create dishes to fill any plate and delight any palate. Many of Amarillo's favorite restaurants have gained notoriety on popular “foodie” television programs. Welcoming nearly 500,000 patrons each year, the world-famous Big Texan specializes in handcrafted beers brewed on-site and its famous 72-ounce steak, which is free of charge if eaten within one hour. Other culinary local celebrities include, Golden Light Café, Coyote Bluff, Youngblood’s Café and Scratch-Made Bakery & Café. The vintage hamburger stand known as Golden Light Café is the longest continuously operating restaurant on all of Route 66 and hosts live music from up-and-coming music acts Thursday-Saturday nights. The nostalgic Coyote Bluff Café is known for its try-it-if-you-dare "Burger from Hell," featured on the television show Man vs. Food. Youngblood's Café, also featured on “Man vs. Food” offers a legendary chicken-fried steak in addition to private dining rooms.  To indulge your sweet tooth, there are many local bakeries to choose from, including Scratch Made Bakery & Café, owned and operated by the Season 7 winner of “Cupcake Wars” on Food Network. Let the Amarillo CVC help you find the perfect “group-friendly” restaurant, caterer or offsite eatery to suit your taste!

Explore our full dining guide here.

Americana

You might just find yourself humming the popular tune, and other American classics as your discover the nostalgic wonder of Amarillo. Catch the Route 66 Trolley Express on Sixth Avenue, Amarillo’s stretch of the Historic Route 66. The street features historic buildings that once housed theatres, cafes and drug stores and are now antique, craft and specialty shops. Some of Amarillo's most unique dining experiences are along Historic Route 66.

Get inspired at Cadillac Ranch, an iconic art installation that features ten classic Cadillacs sticking straight up out of the ground! The installation is constantly evolving as visitors often leave their own mark on the installation by graffitting the cars. Or, appreciate a private collection of more than 100 beautiful cars and trucks of all makes and models from 1920 to 2012 under one roof at Bill’s Backyard Classics.

Intrigued? Check out more Amarillo points of interest here.

Venues? Check. Attractions? Check. Team of professionals supporting you every step of the way? Check.

Services

Expert Consultation

Amarillo CVC can assist meeting planners, tour operators and sports event organizers with unlimited complimentary consultation during every step of the planning process, from site selection to event execution.

Publicity

From press releases and photography to social media, website management and custom “Welcome” messages on our digital airport sign, Amarillo CVC can help your meeting attract the attention it deserves.

Housing

For qualifying groups, Amarillo CVC offers complimentary housing through Sport-Travel/Total Lodging Solutions, a reputable full-service housing company to offer online tools to simplify hotel booking and tracking.

Registration Assistance

The Amarillo CVC offers complimentary onsite registration assistance to qualified groups and can refer local vendors for others.

Transportation

Amarillo CVC can assist in securing and coordinating transportation, from setting up a VIP limo pickup to coordinating multiple 54-passenger chartered buses.

Spouse & Youth Tours

We can offer several pre-built itinerary suggestions, or we can help develop customized offsite events or tours specific to your group’s needs or interests.

Promotional Items

  • Plastic tote bags
  • Amarillo “boot” pins
  • Name badges
  • Visitor Guides
  • Pens & Notepads
  • VIP and/or speaker gifts

We are awesomeMeet our team

Director of SalesTina Brohlin

My name is Tina Brohlin, and I am a true West Texas "gal", born and raised in Amarillo. I joined the CVC team in April 2007 as a convention sales manager for the SMERF and sports markets and became the director of sales in June 2012. In addition to overseeing all general sales activity, I am currently the dedicated sales contact for Sports and Agriculture. Along with my convention and visitor council experience, I have an extensive hotel sales management background, representing multiple brands and market segments.

I know that once you experience Amarillo, you will want to come back! Contact me to learn more about bringing your Sports or Agriculture meetings or events to Amarillo, or to let me know how my team can help yours!

Contact me
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Sales Manager - SMERF MarketsAshley Gutierrez

Hi there! I’m Ashley Gutierrez, Sales Manager for the SMERF Market at the Amarillo Convention and Visitors Council . I handle Social, Military Reunion, Education (Youth), Religious and Fraternal group meetings. Growing up in Amarillo, I’ve served the people of the Panhandle in restaurants, retail, and other customer service roles for 10 years. I look forward to assisting the community with my extensive knowledge of what our great city has to offer!

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Sales Manager - Association, Corporate and GovernmentHollie Hawkins

Hi there! I’m Hollie Hawkins and I am a Sales Manager for the Convention and Visitor Council. I specialize in the Association, Corporate and Government market. I grew up in Amarillo and just returned after graduating from Texas Tech University in May 2016. The Texas Panhandle is like no place else, and I could not be more excited about representing Amarillo and sharing our great city with you! I’d love to welcome you to this place I call home, and help make your experience amazing!

Contact me

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